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Latin

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More than ever before, we are seeing the inclusion of Latin music in mainstream entertainment. Once a niche, Latin sub-genres like reggaeton and flamenco are weaving themselves into the fabric of pop culture and succeeding. The artists who are leaving their mark by reaching a broad market and topping charts represent an untapped musical vein, one rich with its own melodies and sounds.

The crossover began when a few of these artists found a way blend in the influences of contemporary popular music in a way that didn’t drown out their Latin roots. With the current state of affairs, it’s easy to understand why this is an important time for Latinx artists and influencers to step into the spotlight and tell their stories. Fans all over the world are able to see past the language barrier and connect with the spirit of the music, bringing a mass of people from all different backgrounds together. One of these artists, Colombian singer J Balvin, has become a leader in this wave of pan-Latin music by marrying pop and reggaeton in an smooth, unapologetic style.  

José Álvaro Osorio Balvin, who goes by J Balvin, was born on May 7,1985 to a middle class family living in Medellín, Colombia. Growing up with an interest in American rock music, Balvin was deeply influenced by Nirvana and Metallica. He even went on to cover the Nirvana hit “Smells Like Teen Spirit” in live sets. Then he discovered reggaeton artist Daddy Yankee and was so inspired by the flows and style that at age 14 he decided to pursue his own career as a reggaeton artist.

When he turned 17, he moved to Oklahoma as part of an English exchange program where he was disappointed to find the experience was nothing like the American movies he had seen as a child. He decided to move back home to Medellín, where he studied international business at EAFIT University before fully committing to music. In his early performance years he was known as J Balvin “El Negocio”, or “The Business.” While rap battling and self-promoting in the clubs of urban Medellín he met DJ, David Rivera Mazo who became his business partner. The two quickly began collaborating on musical projects. By age 20 Balvin signed with EMI Columbia Records. That’s when he released the single that changed everything, a song entitled “Yo Te Lo Dije”. This single put him on the map and within a year he was signed to Capitol Latin. 

Already a star in the clubs of his hometown, he truly broke through in the United States with his Billboard topping song “6 AM” featuring Farruko. In February of 2014, the song debuted at number 43 on the Billboard charts and by that spring had reached number one. Since then, J Balvin has been a pillar in the Latin pop community, collaborating with several other up and coming Latinx artists.

Many credit the success of other reggaeton artists such as Nicky Jam and Farruko to J Balvin’s ability to popularize a new wave of reggaeton and spread it to the masses.

Camilla Cabello also cites Balvin as one of her musical influences. The two have collaborated on the 2017 The Fate of the Furious soundtrack featuring “Hey Ma” with Pitbull. His most famous hit is a collaboration with Cardi B and Bad Bunny on the number one single “I Like It”, which was released in May, 2018. It reached number 7 on the Billboard charts and was named 2018’s Song of the Year by Apple Music. The music video for “I Like It” has over 900 million views on YouTube. 

Now J Balvin is known for his signature minimalist style and gentle delivery, greatly appealing to a wider audience by using pop melodies in his songs and singing over the beats. He stays true to his roots by partnering with Medellin-based writers and producers Alejandro “Sky” Ramirez and Carlo Alejandro “Mosty” Patiño on several of his tracks.  Way to walk the line.

  • CHICAGO, USA – Colombian reggaeton superstar J Balvin will headline this year’s edition of Lollapalooza, organizers of the festival announced Wednesday, March 20, a landmark moment for Latin music in the US mainstream.
  • Balvin will play alongside the other 7 headliners including Ariana Grande and Childish Gambino at the top music festival in Chicago, set for August 1-4.
  • After recording the initial version Balvin worked on a remix with pop royalty Beyonce to produce a charity version for hurricane relief later that year.
  • Lollapalooza – a festival conceived in the 1990s as a celebration of alternative culture – has never featured a Latin act that performs in Spanish so prominently on its billing.

Read full article: rappler.com

  • RUDY PEREZ, CHAIRMAN/CEO; DELIA ORJUELA, PRESIDENT; DESMOND CHILD, CHAIRMAN EMERITUS
  • The Latin Songwriters Hall of Fame (LSHOF) announced today a new leadership line-up with former President Rudy Pérez assuming the role of Chairman/CEO; BMI executive, Delia Orjuela appointed President; and former Chairman/CEO, Desmond Child becoming Chairman Emeritus.
  • The LSHOF Executive team currently consists of, in addition to Rudy, Delia and Desmond: Executive Vice President, Karen Sherry; Secretary and Executive Director, Betsy Pérez, Chief Legal Officer, Dario Carnevale, Senior Vice Presidents Claudia Brant, Alexandra Lioutikoff, and Jorge Mejía.
  • The Latin Songwriters Hall Of Fame (El Salón De La Fama De Los Compositores Latinos) was co-founded by Rudy Pérez and Desmond Child with the mission of educating, preserving and celebrating the legacy of the world’s greatest Latin songwriters and their music and encouraging the development of future generations of songwriters.
  • During her spare time, Orjuela is involved with the Latin outreach on behalf of St. Jude Children’s Hospital, she currently sits on the Los Angeles Board for Education through Music, and most recently was named President of the Latin Songwriters Hall of Fame.

Read full article: communitynewspapers.com

  • Becky G, one of reggaeton’s leading ladies, will play a free show at the Miami-Dade County Youth Fair this Friday.
  • Later, keep the Women’s History Month celebration going at Bar Nancy’s Viva la Woman! show that same night.
  • On Saturday, bid farewell to Elton John at his final South Florida show ever.
  • Friday, March 15, at the Miami-Dade County Youth Fair, 10901 SW 24th St., Miami.
  • Noon Saturday and Sunday at the Wharf Miami, 114 SW North River Dr., Miami; wharfmiami.com .

Read full article: miaminewtimes.com

  • SAP Center at San Jose will continue to celebrate its 25th anniversary by hosting a three-day music festival in September.
  • The SAP Center 25 Festival Weekend runs Sept. 13-15, with each genre focusing on a different genre of music — rock ‘n’ roll on Day One, hip-hop on Day Two and Latin music on Day Three.
  • Alameda County Fair announces concert lineup for 2019

    ‘Top-tier’ music acts coming to Warriors’ new Chase Center, say owners

  • Colombian reggaeton sensation Maluma takes the stage at SAP Center on Sept. 15.

Read full article: mercurynews.com

  • American Spanish-language media company Univision has partnered with Napster on its redesigned Latin music streaming app, Uforia
  • The app is part of the recently expanded Uforia brand, described as ‘the biggest Latin music media platform in the country’.
  • Rhapsody’s Powered by Napster was officially launched in January and is an audio platform that allows other companies to launch their own branded streaming service.
  • “Our joint collaboration with Uforia will deepen and expand Powered by Napster into the rapidly growing Hispanic market and the top streamed artists in the US.

Read full article: musicbusinessworldwide.com

  • Univision is set to announce at SXSW today that it has partnered with Napster to bring more music streaming choices to its revamped Uforia app.
  • That’s where Uforia comes in, which the company recently refreshed as a brand for all of its music efforts going forward.
  • Part of these efforts is the new Uforia app, which Lara described as fine-tuned to Univision’s audience.

Read full article: variety.com

  • Latino , explore Piñata Protest’s new twist on conjunto punk, Los Tigres del Norte’s tribute to legendary mariachi singer Vicente Fernandez and a diasporic folk ballad from La Doña.
  • As part of a series of NPR Music’s favorite Latin songs , we created a Spotify playlist to compile the songs we love.
  • Courtesy of the artist
    Camila Meza, ” All Your Colors”
    Chilean born musician Camila Meza has been hiding in plain sight — which is to say she has been making some very special music and some of us may have overlooked her amazing talent.
  • Felix Contreras
    Piñata Protest, ” DUI”
    Two words: conjunto punk.
  • The iconic conjunto band Los Tigres del Norte sing a tribute to Vicente Fernandez , a legendary mariachi singer and composer who is an celebrated ambassador for Mexican music and culture.

Read full article: